Eastpointe Brand Style Guide
Brand identity standards are essential for maintaining a consistent and memorable brand image. They ensure that a brand's presentation, including logos, colors, typography, and messaging, remains uniform, fostering trust and recognition among customers. These standards also guide employees in their communications and marketing efforts, contributing to a unified and effective brand presence.
Contact: Michael DeMartin at Designsite | 203-372-2912 | info@designsite.com
Logo
Following is the Eastpointe logo shown in positive and reverse applications. Click the button below to download a ZIP file containing the logo in EPS, PNG, JPG and SVG formats, suitable for digital and print use..
Color
Following is the Eastpointe color scheme that should be applied to all internal and external communications. This will help to ensure brand consistency wherever the brand is seen. Numbers below can be used for digital and print use.
Primary:
HEX: #012639
CMYK: 96, 75, 52, 58
Secondary:
HEX: #cdbf89
CMYK: 21, 20, 53, 0
Gray 1:
HEX: #b4b4b4
CMYK: 30, 24, 24, 0
Gray 2:
HEX: #F5F5F5
CMYK: 3, 2, 0, 0
Typography
RALEWAY –300
Raleway 300 is the font that should be used for all external marketing communications. Again, this will ensure the Eastpointe brand is presented correctly and consistently. Raleways is a Google font and you can click to download the font to your device.
AaBb
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*?
Application
Correct and consistent applications of the identity system, including color palette, typography and logo placement will ensure proper branding. Following are examples of brand application on various communications. Click on the images below to view full-size.
